The Royal Palace in Belgrade issued a statement on Wednesday, 30 December 2020, saying Crown Prince Alexander and Crown Princess Katherine were sad to hear of the passing of the great Fashion designer Pierre Cardin.

Pierre Cardin passed away on Tuesday, 29 December, at the American Hospital of Paris in Neuilly-sur-Seine, aged 98.

It was with much sadness that my wife and I received the news of the great French fashion designer Pierre Cardin’s passing away.

We keep in our fondest memory the event from 2012, when we hosted the famous designer at the White Palace. Together with the Embassy of France, we organized a humanitarian fashion show at the White Palace, at which Pierre Cardin presented his creations. The proceeds from this event were sent to the homes for neglected children throughout Serbia.

We will remember Pierre Cardin as a successful designer dedicated to his work, but also as a kind and generous man, who supported the humanitarian activities of the HRH Crown Princess Katherine Foundation.

Crown Prince Alexander on 30 December 2020

Pierre Cardin (2 July 1922 – 29 December 2020)

French fashion designer Pierre Cardin was born near Treviso in northern Italy on 2 July 1922, but moved to France when he was two years old.

Pierre Cardin founded his own fashion house in 1950, after working with designers Elsa Schiaparelli and Christian Dior.

Initially, Pierre Cardin designed theatre costumes, before presenting his first women’s collection in 1953.

The following year, Pierre Cardin established his first ladies’ boutique, Eve, where he unveiled the bubble dress—a loose-fitting dress that gathers at the waist and hem, and balloons at the thighs.

Argentine First Lady Eva Peron, US First Lady Jacqueline Kennedy and actresses such as Rita Hayworth, Elizabeth Taylor, Brigitte Bardot, Jeanne Moreau and Mia Farrow were soon wearing his creations.

In 1957, he opened another Paris boutique for men, called Adam, which featured colourful ties and printed shirts.

Some of his male clients included the Beatles (the collarless suits), Gregory Peck, Rex Harrison and Mick Jagger.

By the 1970s, Pierre Cardin branched out into other merchandise by began putting his name on nearly everything, including, cars, furniture, perfumes, pens, cigarettes and even sardines!